Last Chance for Animals
Last Chance for Animals is a non-profit organization focused on ending animal cruelty. Air France soon become the last airline to ship primates into research facilities around the world. To develop brand awareness and public support for the campaign, we developed a coherent brand image that integrated Air France’s brand with Last Chance for Animals’. We designed posters, flyers and billboards that were strategically places around Los Angeles and New York City. We used social media to rally support for the cause. In addition to using traditional and digital marketing tactics, we also coordinated peaceful outreach events around Los Angeles. The goal was always to educate, increase awareness, and to develop a relationship between the public and the non-profit. The campaign gained support from pilots, passengers, and celebrities.