BOSS Audio Systems

BOSS Audio Systems is an international brand specializing in car, off-road and marine audio equipment. To drive online sales, we developed a strategic digital marketing plan that pushes online traffic to the website, Amazon and dealer stores. I utilized audience insights, analytics, content marketing, brand ambassadors, email marketing and paid social media promotion to successfully double sales from November 2017 to December 2017, making December the second highest selling month in 2017 through eCommerce.