ME

SURE, I’D LOVE A CUP OF COFFEE.



I live in Florida and you’re in New York, so here are a few answers to typical interview questions to save you a little time.

What is your social media philosophy?

My social media education began with a quick read of Josh Bernoff’s “Groundswell.” Since then, I’ve taken daily lessons from Seth Godin, Mashable, TechCrunch, OutSpoken Media and many more industry experts.

Here are a few philosophies I’ve really embraced from these thought leaders:

“People are talking about your company whether you’re on social media sites or not. You just get to choose whether or not you want to join the conversation.”

“People don’t care about your product. They care about themselves.”

“If we’re going to trust a 22-year-old with a multi-million dollar plane, we should be able to trust him with Facebook.” – U.S. Air Force

I think that every product and every company can reach their audience in a fun and interactive way and that the transparency of the web should be embraced as a good thing, not something to run away from.

Here are a couple companies that I think really “get it.”

Chevrolet – We have a pizza guru in South Florida and Chevrolet has recently embraced the opportunity to latch on to his social media following by hosting “Chevy Pizza Crawls.” About 30 participants gather for the day to test out Chevrolet cars and local pizza. They tweet, they blog, they endorse Chevrolet and all that was “spent” on Chevrolet’s part was a few tanks of gas and the print cost for liability waivers. This is a scalable and easy way to excite an area. No cars have to be given away, just give people something fun to talk about and a different way to spend their Saturday.

AutoNation – I love the Ford Fiesta movement that AutoNation is currently running. What a great way to get localized excitement and really take advantage of the personal brands that have already been built in different cities. Why build an entire social media movement from scratch when you can easily tap into the ongoing buzz? I also love the way AutoNation engages with followers on Twitter. Last week they asked how followers chose to wash their cars. I responded, because they asked a real question rather than filling my feed with a spammy automated promo tweet. When companies speak and write like humans, they’re more likely to get responses from humans.

Where do you see yourself in 5 years?

I will be learning, growing and creating in a fun and interactive environment. Always. As long as there’s room to grow, I’d love to still be at your company.

Why NYC?

I’ve always wanted to live in a big city. I wanted to move to NYC or Chicago a few years ago but I didn’t have enough experience to get a job that would pay rent AND electricity. I think my time in South Florida has been a great stepping stone to the big city life, but it was just that, a stepping stone. I’m ready for the bright lights and the endless possibility of NYC. [Cue: JayZ]

What is your ideal company to work for?

Gen Y gets a lot of flak for not wanting to work for the Man. I don’t mind working for the Man as long as I’m not treated like a high school student. I want access to all of the sites I’m supposed to manage. I want the freedom to be creative, to learn and to grow professionally. If I’m in that environment, I’ll wear t-shirts with the Man’s name on them.